Sep 05, 2011management notes for anna university 1. Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. Definition of decision making a decision is a choice made between two or more available alternatives decision making is a process of choosing the best alternative for reaching objectives decision making is covered in the planning section of this text managers must also make decision when performing the other three managerial functionorganizing, influencing, and controlling the subject. Mba final year 4th semester 401 strategic management. Master of business administration is one of the popular, twoyear professional courses which is the ever demanding one in india mba. Strategic management courses is considered one of the most important courses that you will take during mba postgraduate degree as it integrates other courses, builds on them, and acts as a steppingstone to the real world of business the purpose of this course is to enhance your capacity to do the job of a general manager responsible for strategic performance. Strategic management is the process by which top management determines the longterm direction of the organization by ensuring that careful. It results into financial benefits to the organizations in the. Strategic management notes for mba 3rd sem pdf anna. Typical examination questions for strategic management. Department of management sciences strategic management 579 dr. Discuss the term job costing and process costing systems with examples job costing systems.
See more ideas about marketing, management and what is marketing. Sfm wb 05200416 strategic financial management workbook. View notes class notes 1 for strategic marketing management from mba 5320 at university of ottawa. Mba final year 4th semester 401 strategic management objective. Explain the importance and limitations of strategic management. Marketing,marketing management, marketing strategy, brand, branding, brand management, brand equity, brand extension, strategy, business strategy, case study, case. Figures taken from london business schools masters in management 2010 employment report.
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Hi fellas, check out this superb ebook on strategic management for mba and management students. The course serves as the capstone course fo r the mba program. Therefore, management make assumptions or forecasts known as planning premises about the anticipated environment. The above definition defines the purview of sales management as activities related to the management of sales force. The strategic management subject is in effect since history but has been taught as a syllabus of recent, to win over the various limiting factors attached with the organisation. The cost object is a unit or multiple units of a distinct product or service called a job. Uses a framework proposed by collins and porras to describe three components of business vision including core values, core purpose, and visionary goals. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organizations top managers on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management 7 1 introduction 1 introduction this compendium provides a comprehensive overview of the most important topics covered in a strategy course at the bachelor, master or mba level. Download mba strategic management lecture notes pdf mba. There are few lecture notes with me that i will share later. Lecture notes global strategy and organization sloan. Get complete strategic management books, ppt, courses, case study, mcq.
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Mbfm 3001 objectives to acquaint the students with concepts of financial management from strategic perspective and to familiarize various techniques and models of strategic financial management. Strategic management meaning and important concepts. Therefore the realm of operations management expands well beyond just. Strategic management ateneo mba in healthprogram january 2015 1 central management cluster ateneo graduate school of business ateneo mba in health program rockwell center, makati city course title. Strategic management notes pdf, book, paper mba 2020. Bvp bba business policy and strategic management 6th semester 20112014 question papers bvimr commerce notes edurev notes for commerce is made by best teachers who have written some of the best books of commerce. Define strategic management and its four key attributes define. Mba strategic management notes competition strategic. Typical revision and examination questions for strategic management tackling the exam last 1st term lesson 27th jan.
Strategic management mba notes pdf strategic management semester iii unit i strategy and strategic management notes for mba 3rd sem pdf anna university. Find materials for this course in the pages linked along the left. Strategic management an introduction strategy and tactics environmentexternal analysis and appraisal functional strategy. An overview of the strategic planning process including mission statement, environmental scan, strategy formulation, implementation, and control.
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An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry. So, some academicians are of the view that the activities of sales managers can be classified as sales management and management of sales force. This tutorial covers the concepts related to information and provides a detailed coverage on. Master of business administration in human resource management. Download strategic management notes pdf for mba 2020. Strategic management is basically needed for every organization and it offers several. Successful strategic management hinges upon effective integration of intuition and analysis, as henderson notes below. The intention is to supplement renowned strategy textbooks such as johnson and scholes. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy. Mba 401 strategic management distance education course material february 2006. Mba f inance iii semester paper xi strategic financial management course code. The subject is situational and so a script will never be enough but is meant to imbibe in student a.
The subject is situational and so a script will never be enough but is meant to imbibe in student a sense and direction of tact of management. Cooperative strategy strategic alliances, jv business tactics takeover defense strategies strategic management. Notes 4 planning is done in an environment of risk and uncertainty. Prerequisites we assume the reader has a basic knowledge of management concepts.
However, in actual practice, the activities of sales managers are much wider. Mba is an internationally accepted master of postgraduate level degree. Students who are pursuing mba 3rd sem should refer to this page for availing the best lecture notes for strategic management subject. Managements cannot be sure what the external as well as the internal environment will be even next week, much less several years from now. Strategy in action the virtual university and the mba. Building a foundation for your future 2 introduction this workbook is designed to help producers become more familiar with how to construct a strategic marketing management program for their business. Lecture notes strategic management i sloan school of.
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